Understand the purpose of the banner: Determine whether the banner is intended to promote a product, announce an event, drive traffic to a website, or convey a specific message.
Identify the target audience: Define the demographics, interests, and preferences of the audience the banner is intended to reach. Tailor the design and messaging to resonate with this specific audience.
Research and Inspiration
Explore existing banners: Look at examples of banners in similar industries or contexts to gather inspiration and identify design trends.
Analyze competitor banners: Study banners used by competitors to identify strengths, weaknesses, and opportunities for differentiation.
Gather reference materials: Collect images, graphics, fonts, and color palettes that align with the brand’s identity and design objectives.